At the intersection of dance and the digital space, I lead CRM and coordinate the user acquisition strategy for Rambert Plus, Rambert’s online and first-party data platform. Working closely across campaigns on Meta, Google, and organic, I helped the platform to increase its monthly premium subscribers and connect with its fanbase much more meaningfully while strengthening brand awareness.
A key recent milestone: in 2025, Rambert became the 4th biggest improver in search visibility, with a +166% increase — a major SEO achievement that was largely driven by my work on audience strategy, journeys, and constant optimisation.
It’s been exciting to support the platform’s evolution (now with 500 paid subscribers), combining marketing, retention, and search-led growth as it continues to reach and resonate with wider arts audiences month after month.
