By the Mediterranean coast in Castellón (Spain), I took on the management of Pro Weekend Fest’s Conference and International Growth. This is an artist showcase and music conference rooted in community and discovery of new regional and national acts meeting with top-level emerging acts from Europe and beyond. Drawing on over a decade of solid international connections, I carefully curate a conference programme filled with voices I’ve crossed paths with over the years. People I trust to support and uplift local talent. The outcome? A high-quality gathering of 150 delegates from many different markets, 32 bands over 4 days and 3,000+ audience members finding their way to bigger stages and long-last impact.

When Gig Life Pro brought its first-ever UK company’s launch to London in Spring 2024, I helped build the bridge and boost connections. Through a carefully organised meet & greet at Tileyard Education, I connected them with key local industry players, setting the tone for deeper conversations that followed at The Great Escape in that year and further on to Asia. With an APAC focus, Gig Life Pro empowers music entrepreneurs to tap into navigating cross-cultural work – something I’ve helped championing on their journey into the UK.