From the EMEA to the world, I’m a multi-talented professional (based in London, UK), with over a decade of experience working at the intersection of the music industry and broader cultural sectors.
I collaborate with a variety of projects ranging from music labels, festivals, to other cultural organisations, such as those within the performing arts and the non-profit sector.
My footprint includes various participations in panel discussions and artist mentorship programmes across 20 different countries.
Highlights go from as far as an invitation from Taiwan’s Ministry of Culture to the Mandarin Music Pop Awards as an international guest, a jury at the Iberian Music Festival Awards, to speaking at conference panels across the EU, UK, Canada, and Mexico.
I also spent time in digital marketing of music tech solutions while working in-house with the likes of Family in Music, a career accelerator platform for music creators.
Committed to fostering diversity and to being vocal about my clients, I can bring expertise, motivation, and a global perspective to your projects.
Two decades ago, I jumped onto a drum kit and decided that playing in bands would be an excellent idea. And so it was.
Life kept moving in parallel and a decade ago, I started riding the music industry as a concert producer and as a PR officer working in mid to large-scale venues in Portugal. As a young associate, I held a position on the director’s board of Portugal’s Music Association for 4 years, and my enthusiasm to help music be heard across borders, despite language and social backgrounds, led me to consult for the country’s music export office.