By the Mediterranean coast in Castellón (Spain), I took on the management of Pro Weekend Fest’s Conference and International Growth. This is an artist showcase and music conference rooted in community and discovery of new regional and national acts, meeting with top-level industry professionals from all corners of Europe, with a latest expansion to North America and Asia. Drawing on over a decade of solid international connections, I carefully curate a conference programme filled with voices I’ve crossed paths with over the years. People I trust to support and uplift local talent.
The outcome? A high-quality gathering of 150 delegates from many different markets, 32 bands over 4 days performing to 3,000+ audience members, while finding their way to bigger stages and long-lasting impact.
