Portugal to Seoul: Throes & The Shine at Zandari Festa

In October 2024, I led a milestone export initiative—bringing a Portuguese alternative band to perform in South Korea for the very first time. Throes & The Shine took the stage at Zandari Festa, Seoul’s leading showcase festival, marking a powerful cultural exchange moment. Behind the scenes, I built the case for support, secured funding from the Camões Institute and the Portuguese Embassy in Seoul, and worked closely with festival organisers to make it all happen. It was more than a concert, as it was the first door opening between two music markets at an independent level rarely in dialogue.