Helping shape one of the Levant region’s growing music incubators

Working alongside Jafra Productions, I’ve supported the international growth and partnerships of NEST Music Incubator, a programme nurturing the next generation of artists across the Levant region. From developing international collaborations and greatly helping to secure strategic partners to crafting compelling storytelling pitches for potential funders, my role helped connect local talent with global opportunities. I have helped build and maintain partnerships with leading organisations including Meta, TikTok, Believe, Anghami, Arab Fund for Arts and Culture, MDLBEAST Foundation, Groover, SACEM, Bridge.audio, Babel Music XP, and Music Ally – backed by Expertise France (part of the Agence Française de Développement).

The impact? A growing community of 2,000+ artists in the database, 40 emerging artists who were selected in each incubation cycle, and a mentorship programme filled with workshops on all things music business. NEST continued to strengthen cross-border collaboration while opening new pathways for artists and emerging music professionals from the region to dream of sustainable international careers.