It has been a very rewarding project. Assuming the management of Pro Weekend Fest’s Conference in Castellón, Spain, by the Mediterranean coast within Valencia’s region. Having the opportunity to tap into my 10+ years of global network to curate a music-led conference, filling the event with brilliant colleagues I’ve met along the journey. Colleagues that I believe can contribute to support local artists and music businesses every year. As overall at the root of Pro Weekend being an artist showcase event with concerts happening across the rock n’ roll city of Castellón, the outcome of my contribution led to many local artists having the opportunity to connect with international delegates and play bigger stages outside Spain the years ahead.

On the Move, the global network that promotes and supports the circulation of artists and culture professionals worldwide, organises its annual Forum each year in a different country involving comprehensive work with diverse teams and cultural backgrounds. The event has an impact on the local economy of the hosting cities, as it brings together many cultural experts, policy makers, and entrepreneurs from the likes of music, performing arts to even museums and heritage. My work not only involves creating the marketing comms strategy, but also coordinating with the local partners what can be done and achieved. On the Move is co-funded by the EU Commission.

Gig Life Pro’s first-ever launch in Europe and the UK took place in London in Spring 2024 at Tileyard Education through a wonderful meet & greet event, where I could support with bringing local industry players to engage and connect with the company’s brand and value proposition. The target of guests was successfully reached, which led to several meetings to discuss potential partnership at The Great Escape in Brighton. Gig Life Pro is a global online networking platform, with a stronger focus on the APAC markets, helping music entrepreneurs getting ready for working with new cultures by uncovering new revenue streams and building a stronger footprint through large-scale events and member intimate mixers.

Leading the CRM of Rambert’s online dance platform and working closely on a paid acquisition campaign on Meta and Google, the goal is to increase the number of monthly subscribers. This has been an opportunity to analyse and interact with such broader audiences, which has been leading to a really positive outcome from a brand awareness perspective, but also on steady user growth.