By the Mediterranean coast in Castellón (Spain), I took on the management of Pro Weekend Fest’s Conference—an artist showcase rooted in community and discovery of new acts from the region. Drawing on over a decade of international connections, I curate a conference programme filled with voices I’ve crossed paths with over the years. People I trust to support and uplift local talent. The result? Local artists getting in front of 200+ delegates from many different markets and 3,000+ audience members finding their way to bigger stages far beyond Spain.

Every year, On the Move brings together cultural changemakers — from policy makers to producers — in a new country, creating deep local impact. As part of the core team, I shape the communication strategy and help weave together the event with local partners, including streaming it to all corners of the globe (in 2025, with an average of 400 online participants and 150 in-person delegates). On the Move’s collaborative process as a cultural network bridges languages, cultures and arts sectors; from music to museums. Co-funded by the EU Commission, the Forum is a reminder of how global culture thrives when people meet in person and build together beyond cultural barriers.

In October 2024, I led a milestone export initiative—bringing a Portuguese alternative band to perform in South Korea for the very first time. Throes & The Shine took the stage at Zandari Festa, Seoul’s leading showcase festival, marking a powerful cultural exchange moment. Behind the scenes, I built the case for support, secured funding from the Camões Institute and the Portuguese Embassy in Seoul, and worked closely with festival organisers to make it all happen. It was more than a concert, as it was the first door opening between two music markets at an independent level rarely in dialogue.