I’m a multi-talented consultant based in London, UK with a decade of work in the independent music business and the broader cultural sector. I gravitate from the EMEA to the world and I can help your team thrive on marketing, partnerships, and events organisation – bringing you the dedication to achieve results together.
I collaborate with a variety of projects ranging from music labels, and live events to other cultural organisations, such as within the performing arts. The different array of work I do gives me the expertise to know the creative industry language from the in and out.
My footprint includes various participation in panel discussions and artist mentorship programmes, as well as an invitation from Taiwan’s Ministry of Culture to the Mandarin Music Pop Awards as an international guest and a jury at the Iberian Music Festival Awards.
I also spent time in digital marketing of music SaaS products, for example, while working in-house with the likes of Family in Music, a career accelerator platform for music creators.
Committed to fostering diversity and to be vocal about my clients, I can bring expertise, motivation and a global perspective to your team about music and the cultural sector.
Two decades ago, I jumped onto a drum kit and decided that playing in bands would be an excellent idea. And so it was.
Life kept moving in parallel and a decade ago, I started riding the music industry as a concert producer and as a PR officer working in mid to large-scale venues in Portugal. As a young associate, I held a position on the director’s board of Portugal’s Music Association for 4 years, and my enthusiasm to help music be heard across borders, despite language and social backgrounds, led me to consult for the country’s music export office.