BQ

Hi, I'm Bernardo.

I’m a music and culture specialist with 10 years of hands-on experience in marketing, event management, and partnerships.

I work at the crossroads of the music industry and wider cultural sectors, collaborating with record labels, music festivals and venues, performing arts institutions, public and non-profit organisations.

What do I offer?

Marketing strategy

I craft strategic campaigns with powerful visuals and copy to amplify your brand and grow your audience.

Project management

I lead your project’s operations, deliver tasks on time and within budget.

Partnerships

I seek for impactful partners through proactive collaboration. Tapping into my 10 years of building a global industry network, I can maximise your project’s visibility.

Events organisation

From careful conception to timely execution, my goal is to create unforgettable experiences by putting audiences at the center.

Who do I work with?

Music labels, Live Events, Nonprofits and Cultural Organisations

I partner with music and culture makers—from indie labels to governmental institutions—to shape bold ideas into campaigns that resonate. Whether it’s building a brand, sparking connections, or crafting unforgettable experiences, I tailor each project to cut through the noise and move audiences.

My 6-step cycle for delivering the work

1. Setting up clear targets

We begin by defining measurable goals that align with your vision.

2. Analysing your resources

Next, I evaluate your available assets, tools, and team capabilities.

3. Build up on your existing strengths

I identify and leverage your core strengths to maximize impact.

4. Engaging with your audiences & understanding their needs

By understanding your audience’s motivations, I create meaningful connections.

5. Solve the gaps, implement strategy

By understanding your audience’s motivations, I create meaningful connections.

6. Report results & expand on the targets

Finally, I assess outcomes, refine the approach, and scale up for future success.

Who I Am And Why It Matters

I thrive on mission-driven work that sparks change and connects with diverse audiences. Got a tough brief? I’m all in. Let’s tackle it together—with sharp thinking, bold ideas, and a creative flow that gets results.

What do they say?

Bernardo is still such an important part of the team. He really shows up with determination to match his wisdom, and I couldn’t ask for more positivity and support. Thank you!

Jo Taylor, Former Director of Audiences, Rambert

I've had the pleasure of working with Bernardo for more than a year and from the first moment he became a fundamental part of my team. His knowledge of the international music industry is so impressive and he is always open to innovation. It’s great to work hand-to-hand with someone so prepared, so willing to do the work, and above all in an ethical and really authentic way. I hope to continue collaborating with Bernardo for many years to come.

Miguel Angel, Artistic Director, Pro Weekend Fest

We at Jafra Productions are delighted to work with Bernardo. Bernardo has been instrumental in enhancing our communications and bolstering our international partnerships. His approach to work is marked by a deep commitment and passion that extends beyond his assigned duties. He consistently demonstrates a genuine care for the company’s success, offering assistance in various areas, even those outside his responsibilities. His trustworthiness and dedication not only make the collaboration smooth but also make Jafra proud to have him as part of our team.

Samer Jaradat, Founder & CEO, Jafra Productions

Bernardo has been a key asset to On the Move's team since October 2023, in terms of flexibility, content development and overall contributions to the overall communication strategy to the network. For more to come!

Marie Le Sourd, Secretary General, On the Move

I’ve had the pleasure of working alongside Bernardo for a couple of years and found him to be a valuable asset to the team. Professional, an eye for detail, a natural networker with an understanding of the industry that belies his years and great company on the conference circuit. I wouldn’t hesitate to hire or work with him again – I look forward to doing so!

Jeff Bacon, Founder, 73 Barrios